Of 9cays and casual services

A new service has been announced on the ruby on rails mailing list, 9cays which allows any registered user to start a micro mailing list by simply adding the go@9cays.com to a message destinations. 9Cays then generates a dedicated email address and a page to hold all the messages which belong to this conversation. Any partecipant (e.g. those present on the first email) will receive an invitation to join it and all the messages sent to the conversation address will get forwarded to all the partecipants and will be archived on the page (more here).

I was surprised reading this since I was actually thinking about the same kind of interaction for a small application I’m going to build, albeit more focused on business-customer relations. So kudos to the authors for being first at it (I’ll use it for sure!).

While 9cays is still a bit rough on some edge (e.g. no password for the conversation pages) It has the right twist on usability, making it trivially easy to start a conversation and getting non-users involved in the system, all of this without forcing anyone to leave his email client which is THE interface on the net for many users. 
This approach of capturing casual interactions which  happens so frequently on the net is exactly what i’d whish many more services would adopt while it is too often overlook in many systems.
Another sign that usefulness (and elegance) can come from small, simple and well thought softwares.
 
 
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